Save the Horses is an all-volunteer horse and human sanctuary in Cumming, GA that has given shelter and loving care to over a thousand at-risk horses and other animals since 1998. Despite being a vibrant and growing rescue organization, their brand identity was haphazard and inconsistent.
Through interviews and consultation with the owner and others in the organization, as well as my own knowledge, I created a complete brand identity that focuses on the main goal of Save the Horses: bringing horses and humans together.
