For this school project I redesigned the Cape Cod Potato Chips bag with a strong focus on their brand colors and unique location near the Atlantic Ocean. A red, white, and blue ribbon brings unity to both sides of the bag, and gives the eye a stable point of reference in the design. The ocean backdrop brings the viewer into the splashing spray and salt air of Cape Cod.
Cape Cod Chip Bag
Cape Cod's signature salt-splashed kettle chips get a new bag design.